The Canadian Technology Accelerators has predicted five trends in advertising and technology. The trends are as follows:
- Rise of the sensors |Specifically the application of digital in-store or in-venue beacons is highlighted, facilitating for real-time targeted promotions
- The evolution of mobile and social payments | The implementation of NFC technology in Apples latest phone and accompanying initiatives from Google, Twitter and Facebook is predicted to put new fuel to the hype
- Health tech and wearables go mainstream |Small content formats and open platforms will create a new way of sharing and interaction with a variety of entities
- Selfies get serious | Connected devices as well as drones will contribute to creating new perspectives in the way people present themselves to the world
- More ambitious native and branded content |In a world full of product placement we will escalate towards one where brands produce TV shows and movies
For the original list visit Huffington Post
